"Advertising is expensive and hasn’t
worked, yet I need growth… there must be a better way!"
is a better way!
In fact, there’s lots
of better ways, but to determine the best way for you, I have to get
answers to a lot of questions:
business are you in?
Who is your targeted market?
are your peak seasons and slow seasons?
are your high margin and low margin items?
“hot” in your business right now?
you have a customer database?
you know who your best 20% customers are?
advertising have you done?
worked and what didn’t work?
are your customers asking for?
Yes, the questions just keep on coming
and coming because building a system to attract more business requires
knowing what you need to accomplish and how to accomplish it. If anyone
every tells you there is a "one size fits all" marketing solution they
don't know what they are talking about.
You May Need to Develop:
A long term Strategy... or not
A series of Promotions... or not
A consistant Image... or not
A Customer Retention Plan... or not
A method of Testing results... or not
A Marketing Plan ... or not
Two Success Stories:
For one of my clients, a small local
deli with a miniscule marketing budget, I developed a ” $50 per week
Experimental Marketing Plan.” Every week he had a budget of just $50 to
spend. One week he put coupons in every bag that went out… the next
week he would drive to a nearby office complex just before lunch time
and hand out menus that could be faxed for carry-out… not high-tech
rocket science, but effective, low cost marketing.
Some of these "experiments" worked so
well his business increased steadily. He used them for years until he
retired. It worked!!!
Another client sold decorative
refrigerator magnets. The target market was large mass merchants. The
strategy I developed was to send a well-written sales letter and
samples to the national (not local or individual store) buyers. Within
a year we sold the magnets to every Walgreens, K-Mart, Sears, and
Target store in the country with an advertising budget of less than
$100 per month!
Advertising may or may not be the best
way to grow your business. I can help you develop alternative marketing
programs designed to accomplish your goals, within your
I can coach you to Advertising Success!
Larry at 219-464-9463for your complimentary
30 minute coaching session now.
It works for many others…
it will work for you.
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