27 Strategies To Create Your Lifetime
Imagine! Imagine the results in sales
volume and profits if your clients or customers never left, never went
anyplace else for the products and services you sell and, at the same
time, you kept attracting new customers at your normal rate. Your sales
and profits would explode!
We can probably all agree that
motivating first time customers into returning for a lifetime is a
strategy for growth, yet I have found that very few businesspeople have
actually sat down and created system to retain customers.
Those one-time customers don’t return just because you did what they
paid you for and they were satisfied… almost all your competitors do
that! It happens because you satisfied them and
you enticed them to return. It is the “enticement
to return” that is the essential part in
creating lifetime (or habitual) customers.
That is the reason I created this
course, to help you create a Lifetime Customer Program that will work
in your business. In the following weeks, you will receive 27
strategies you can employ to entice them to return and keep them
returning for a lifetime. The 27 strategies are in groupings along a
time-line… from the first time they purchase from you until the time
they actually think of you as their only source for the products or
services you sell and they won’t go anywhere else. Each E-Course Lesson
is devoted to one or two of these groupings and I will be sending you
one lesson each week.
The Groupings are:
- Attract Them the First Time
- Impress Them and Enter Them into
- Invite Them Back
- When They Return
- Use the Database to Advantage
- Inform Them and Reinforce Them
- Promote Special Events
- Create Special Groups
- Reward Them
Not every strategy will work for every
business because of many factors such as industry, distance (although
this is changing with increased use of the internet), licensing
requirements, etc., however most strategies can be successfully applied
to most types of businesses.
The point of listing these 27
Strategies, discussing them, and offering examples is to engage your
imagination to help you visualize how you might develop a Lifetime
Customer Strategy specific to your company. So close your eyes, imagine
the growth that is possible with a real, viable, effective Lifetime
Take this e-course… NOW!
I can coach you to Lifetime Customer Success!
Call Larry at 800-326-7087
for your complimentary 30 minute coaching
It works for many others…
it will work for you.
| Customer Loyalty | Advertising | Cashflow | Better Staffing
Year to Greatness™ | Closing
Sales | E-Course
| Weekly Column
Copyright 2008 CS Design, Inc. All