Why do you expect Customer Loyalty?

If you are waiting for customers to be loyal to you just because you sold them something, I think you’ve got it backwards!

It is up to you to create loyalty!

Creating loyalty can be the fastest, most economical, and most profitable way to grow your business… but you have to have a Loyalty Program and a System to implement it.

To retain customers you need to do more than just “do a good job and hope they’ll come back… sure some will, but if you want more than “just some” you need a “Lifetime Customer Program.” It’s the fastest, least expensive way to grow any business. Read my Special Report and call me for your complimentary coaching session - call now at 800-326-7087 or click here to schedule.

Here’s a Personal Story About My Loyalty to One Company:

I have enjoyed premium whole bean coffee for at least 15 years, much before the existance of the popular coffee outlets that are now just about everywhere. My brother in San Francisco started mailing me a "good coffee care package" once a month. Twelve years ago he told me the company he was buying it from had instituted a program to ship coffee on a once-a-month, standing-order basis. I signed up. Since then, I have had 4 pounds of Costa Rican Coffee delivered to my door every month... and the coffee company does all the shipping work.

What’s My Loyalty Worth?

Let’s see… If I bought 4 lbs. per month at the current price of $9.95 per lb. that’s $477.60 per year. Over the 12 years I have had that service, I have spent $5731.20!

In addition, over the years, I have bought a coffee grinder (I like my coffee freshly ground), a few Bodum French Press Coffee Pots (they’re glass and they break when dropped!), a number of holiday gifts (they send a nice catalog that makes it easy) for those on my gift list that like premium coffee, and even some tea! That makes me a loyal customer!!!

Do the Math:

4 pounds of coffee per month @ $9.95 per pound = $477.60 per year $477.60 per year x 12 years of customer loyalty = $5731.20

That loyalty didn’t happen just because I like their product. Actually today, I don’t need them. There are at least a dozen places within a few miles of my home where I can get similar coffee at similar prices (maybe cheaper?). But I stick with them because they treat me well, their service is so very convenient, every so often they stick a little “good customer surprise” in with the coffee, and I like doing business with them.

They Have A System!

See, they have a system to turn First Time Customers into Occasional
Customers into Frequent Customers into Lifetime Customers and you can have one too!

I have three ways to help you start creating your Lifetime Customer Program:

1. Download my FREE Special Report. The Outline of my e-course,
   27 Strategies to Create Your Lifetime Customer Program.  You will also automatically begin receiving my weekly newspaper column / newsletter every week. 

2. Take my 11 Lesson E-Course that describes each Strategy in detail. It’s available at an introductory price now, and you can start it RISK FREE!

3. I can coach you to develop your Lifetime Customer Program and offer a Complimentary Coaching Session or call 800-326-7087!

I can coach you to Customer Loyalty Success! Call Larry at 219-464-9463 for your complimentary 30 minute coaching session now. It works for many others… it will work for you.

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